Digital signage is the future of the healthcare industry. It is an incredibly effective way for hospitals and healthcare facilities to modernize their operations. The healthcare industry heavily relies on clear communication, constant updates, and information, sharing the latest news and giving a heads-up to their patients. But, doing all this alongside attending to patients gets hectic, and chances are patients or family members have to wait during a dilemma.
Besides sharing updates or healthcare information, digital signage can also engage patients and direct them to their healthcare resources. It streamlines operations by displaying upcoming appointment times and providing patient health information more efficiently. Digital signage also offers the potential to cultivate better connections with patients and create relationships between the hospital and the local community. Additionally, internal communication within hospitals also benefits from using digital signage displays.
Digital Signage in the Healthcare Industry
Digital signage is an incredibly useful tool for any healthcare office! Strategically placing these media displays throughout the healthcare premises provides better support for the staff, and they can access all their requisite information to provide top-notch care. Apart from the staffers, patients also benefit from digital signage as it can create an engaging, hassle-free experience.
Further, digital signage can foster various wellness initiatives and ultimately provide a safer and more productive work environment. It also displays new procedures, hospital or doctors’ achievements, and graphic representations of treatments. These modern displays also help families come in with children to keep them entertained.
Why is Digital Signage for Healthcare a Great Strategy?
Digital signage for healthcare is an efficient way to engage patients and their families and ease the staff’s operational time.
Patient Benefits
- Set a Positive Tone at the Welcome Door
Digital signage for hospitals is a great way to make visits less stressful. Imagine walking into a hospital with a basic, no-information setup; how would you react? Now, imagine you walked into a hospital or clinic that has a digital representation and provides all the information at the start. Wouldn’t it be great?In most cases, digital signage at the welcome door shares all the vital information, such as operational timings, directions to treatment rooms, doctor details, notices and guidelines, and much more. Digital signage allows hospitals to introduce their services and share their core values. For example, it can showcase the hospital’s mission and vision. Digital signage can provide a sense of connection with the hospital, making it a significant welcome sign for all its visitors!
- Promote Events and Marketing Advertisements
The healthcare industry is no different when it comes to advertising and promoting oneself. In fact, digital displays have been a great way of spreading messages to patients and their families. It can be used to advertise local events such as healthcare seminars, fundraising events, or blood donation areas. Clinics can also use digital signage to promote new treatments, equipment, or awards and recognition. - Engage Families in the Waiting Rooms
Patient room digital signage can make all the difference in hospital waiting areas where patients and visitors are often preoccupied with stressful feelings. It can educate and entertain patients and visitors, providing a distraction that helps keep their minds off the time spent in the waiting area. The most common examples of the usage of digital signage in the waiting room are streaming videos related to live news, sports or live games, weather forecasts, local news, lifestyle news, hospital or clinical updates, etc. This way, digital signage can serve better and make the wait an even more pleasant experience than it would be without such distractions. - Have a Cafeteria Setup? Try Digital Signage
No more having to handwrite menus or rely on outdated printed ones! Digital menu boards are a major game-changer in streamlining cafeteria operations. They are faster than traditional approaches and allow you to personalize each customer’s experience by offering different menus throughout the day. It also provides control and flexibility, making it easier to adjust your menu according to your requirements. Digital signage also helps speed up the ordering process, saving both staff and customers’ time.
Staff Benefits
- Saves Time
Digital signage is an excellent way for healthcare providers to streamline their patient onboarding process and make the experience more efficient. By utilizing digital signage, staff members can automate many customer tasks, such as checking patients in, keeping them updated on wait times, and giving answers to commonly asked questions about your procedures and services. These automated processes ensure that the time staff members typically spend dealing with those issues is freed up to focus on providing superior care. - Digital Directional Instructions
Digital signage (in this case, digital directories for the healthcare industry) is the perfect wayfinding solution for any facility. They can be incredibly customized in terms of providing directions that make navigating your facility as effortless as possible. It is best suited near entrances or adjoining gates, reception areas, waiting rooms, lobbies, or elevators. This self-explanatory digital directory saves a lot of time for the staff members. This, in turn, helps the staff divert their attention to other needed tasks.
- Self-Check-In Kiosk
Digital signage kiosks have the potential to revolutionize the way appointments and queues are managed in hospitals. Providing patients with an interactive platform to access information and self-check-in can enhance the patient experience when they visit the doctor. It is easy to use since patients only need a few clicks on their touchscreen to proceed with their appointment. Additionally, these kiosks provide a convenient way for hospital staff members to stay on top of patient admission and QR code generation for efficient queue management. Digital signage will be a massive timesaver for everybody involved, allowing hospitals to streamline their processes while improving patient satisfaction.
There is a Suitable Software
Hue Light USA believes in enhancing the patient’s experience, and thus, digital signage comes into play. It is a sophisticated and affordable solution for increasing the engagement of patients in your healthcare facility. It helps improve health outcomes, increase patient retention numbers, heighten the visibility of important information, and make healthcare more efficient. To truly get the most out of your digital signage, however, you need to invest in a platform explicitly suited to your needs. For example, using a solution such as FTx Digital Signage allows healthcare organizations to showcase promotional campaigns and educational material vibrantly and engagingly. This solution ensures that your digital signage investments produce maximum returns, providing better patient experiences and higher retention numbers for your practice.
