How Much Should Red Light Therapy Cost? (Pricing Tips for Clinics)

Demand for red light therapy services is growing rapidly. Today, red light therapy treatments are offered in fitness centers, physical therapy clinics, esthetician offices, and pain management clinics in the U.S.

Really, it’s a great time to start a red light therapy business.

However, one question we often hear is: How much should red light therapy cost?

Setting red light therapy prices is an important decision for new clinics. An effective pricing model drives new patient growth and keeps patients coming back. However, your prices should align with local market conditions.

Ultimately, the cost of red light therapy depends on factors like specialization, if the service is bundled, and the devices that are used.

Need help with your pricing model? This guide outlines red light therapy costs and covers different red light therapy price models that can drive new patient growth.

How Much Does Red Light Therapy Cost?

The price facilities charge for red light therapy varies widely. For example, a single session can cost from $25 to $150. However, at a specialized wellness center or high-end medical spa, it’s not uncommon for average cost to be $250 or more.

Ultimately, these factors can affect red light therapy prices:

• Treatment duration – Longer sessions typically equate with higher prices.
• Treatment area – A full-body treatment (in a red light therapy bed ), for example, might cost more than a wrap or targeted treatment.
• Treatment setting – A specialized wellness facility with a medical professional administering treatments typically charges more than self-serve red light therapy treatments at a fitness center.
• Equipment – LED or laser technology can influence pricing. State-of-the-art equipment will increase costs, as will treatments that require a specialist.
• Post- and pre-care treatments – A pre- or post-treatment assessment or consultant will increase average costs of a session.

These points are just a reference. A clinic’s local market, competition, target audience, and brand reputation will have the biggest impact on what a facility charges for red light sessions.

Setting Red Light Therapy Prices: Market Fit

Before you determine what to charge, do some market research. Your pricing strategy should reflect the expectations of your target customers and what they’re willing to pay. Focus on competitor and audience research:

Competitor Analysis

One area to look at in the local market would be your competitors. Analyze the competition:

• Direct competitors – Businesses offering standalone red light therapy services.
• Indirect competitors – Medical spas, wellness centers and clinics that incorporate red light therapy into their service menus.

Once you have a list of competitors, you can compile their per-session costs, package deals, and additional fees that are charged. You could also focus on your competitors’ unique value propositions; e.g. do they focus on a particular market (like athletes or skincare).

Once you have all this data, you can create a pricing matrix like this:

A pricing matrix is a useful tool for identifying gaps in the market, your price positioning, and benchmarking your prices against other red light therapy competitors.

Customer Segmentation

Who are your customers or patients? This has a huge impact on price. Focus on these aspects:

• Identify targets – Who will you serve? Determine which target audiences you will focus on and build your pricing around this audience.
• Tailor offerings – You’ll also want to develop pricing and service packages for each of the different customer segments you target. An athlete might like a post-training session RLT treatment focused on reducing inflammation for faster recovery. While in a spa focused on skincare might position packages for specific skin conditions.

Red Light Therapy Price Models: 5 Strategies

In general, most clinics use a variety of pricing models. However, some models pose advantages over others.

Ultimately, the best approach will often be tailored to your facility’s service menu, clientele, and other factors. Some pricing models for red light therapy include:

1. Per-Session Pricing

Per-session pricing is the most straightforward model. Your facility would charge a fixed rate for each red light therapy session.

Advantages:

• Easy to understand and implement.
• Customers can choose the frequency of sessions.

Disadvantages

• Lower average revenue per customer compared to other price models.
• Potential for inconsistent revenue stream.

Factors that influence per-session pricing for red light therapy include session duration, equipment used, and any additional services that are provided like a consultation or product rental.

2. Package Pricing

Package pricing is one of the most widely used approaches. In this model, your facility would offer multiple sessions at a discounted rate compared to purchasing individual sessions.

For RLT clinics, package pricing increases per-patient revenue. However, it also can improve patient outcomes (as more frequent sessions of red light therapy may lead to better results). Additionally, revenue tends to be more predictable than per-session pricing.

Some package options would be:

• Introductory packages – Offer a discounted rate for first-time customers to get those new to red light therapy in the door.
• Monthly packages – Provide a set number of sessions at a fixed monthly rate.
• Bulk packages – Offer significant discounts for purchasing a large number of sessions upfront.
• Treatment packages – Build packages around your target audience. A post-surgical recovery center might focus on a wound healing package to reduce scarring, while a fitness center might have a physical performance package for competitors.

3. Bundled Packages

This is a pricing approach we recommend, especially for facilities offering a wide range of services. Red light therapy naturally complements services like massage, physical therapy treatments, or a treatment protocol like BAHI Therapy.

Therefore, you could bundle services. For example, you might focus on a particular audience like athletes, bundling red light therapy with massage or a cold plunge. Then, charge for this as a package of sessions or individual sessions.

Some services you might bundle red light therapy with include:

• Whole-body vibration therapy, hydrogen inhalation therapy or IV therapy
• Massage, cryotherapy or sauna
• Chiropractic care
• Yoga, acupuncture, or mediation
• Facials, body wraps, microneedling
• Personal training, sports massage, or nutritional counseling

4. Membership Models

A membership model offers unlimited access or discounted sessions for a recurring monthly fee. For example, Planet Fitness offers a red light therapy plan for members.

A membership model works best in wellness facilities that offer recurring value and encourage frequent visits. Examples include:

• Gyms and fitness centers – Red light therapy before or after workouts naturally complements the business model. Niche facilities like rock climbing gyms fit under this umbrella, as well.
• Spas and wellness centers – Adding red light therapy and multiple services to your menu may make a bundled membership package worthwhile.
• Yoga and Pilates studios – Memberships can encourage regular attendance and loyalty.
• Co-working spaces – Unique amenities like a red light therapy bed can make your co-working space stand out in a crowded market.

The key here is developing a membership package that’s profitable and that delivers value to your customers compared to pay-per-use models. Red light therapy is also an attractive upsell for members.

5. Tiered Pricing

Tiered pricing involves offering different price points based on various factors like equipment type or session duration.

You might offer Basic, Premium and VIP tiers for example. The Basic tier might provide access to self-service equipment, while the Premium and VIP tiers would offer personalized service and premium amenities.

Wrapping Up

Bottom line, your red light therapy price strategy can be a powerful marketing tool. But remember, this isn’t just the cost of red light therapy service; it’s also about the perceived value you offer.

Red light therapy offers numerous health benefits. Professional light therapy can improve recovery, complement skincare treatments, and offer a relaxing, rejuvenating experience. Sharing your positive success stories and highlighting real red light therapy results should be a cornerstone of your marketing strategy. However, red light therapy also requires client education on the science and benefits.

If you can do that though, you’ll position your business to charge competitive rates for light therapy treatments.

Hue Light USA offers state-of-the-art, commercial red light therapy equipment. Our red light therapy bed and professional-grade LED light therapy panel offer effective treatments in a variety of settings.